Small business Marketing requires a strategy that not only simplifies your effort but saves time and limited resources. There are so many ways you can go about promoting your business online and offline: guest blogging, social media, networking, speaking, introduction letters, seminars and workshops and the list goes on; but the one thing you need to remember is that each of these activities are just a means to an end, and not a end in itself. You need to understand why you're using a particular channel.
Source: http://dailytipsforbusiness.blogspot.com/2012/03/solo-professionals_05.html
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