OMAHA, Neb.?(BUSINESS WIRE)?
Right at Home? International, Inc., a leading franchisor of
in-home senior care and assistance, recently entered the Chinese market
through a master franchise license agreement with an entrepreneurial
group in Beijing, China. The first Right at Home office opened June 9 in
Beijing. With more than 200 local independent franchisees in North
America, Europe and South America, the Chinese agreement expands Right
at Home?s services to four continents.
As the first U.S. in-home senior care company with a master franchise in
China, ?The potential for growth is tremendous,? according to Allen
Hager, Right at Home Chief Executive Officer (CEO) and Chairman. ?This
agreement and what it represents is incredibly exciting,? Hager
acknowledged. ?The Chinese have very strong filial piety, or respect,
for their parents, so there is a cultural predisposition toward caring
for the elderly. People in China are also living longer and prefer to
stay in their homes rather than move into an institutional environment,
so there?s an increasing demand for professional in-home elderly care
assistance.?
The Right at Home Master Franchise in China is headed by Ms. Yao Li, who
is founder of the world renowned BN Vocational School, which provides
free vocational education to under-privileged youth in China. She is
also former founder and CEO of the Beijing Yinda Property Management Co.
Ltd., which manages more than 3 million square meters of commercial and
residential property in China.
?Senior care is a hot issue in China,? Yao Li acknowledged. ?In Chinese
culture, it?s the responsibility of the children to take good care of
their parents. So when I heard from friends about a business model in
the United States based on caregivers helping elderly people in their
homes, I became very excited about adapting that system for China. No
matter whether someone is young or old, people want to be independent,
but when they need help, they deserve good service and good care. This
service will make life more enjoyable for China?s elderly.?
Yao Li noted that her decision to become a Right at Home International
Master Franchisee was made after a careful review of numerous U.S.
agencies. ?I was very impressed and touched by Allen Hager,? she
explained. ?When he knew we were interested in his business, he visited
Beijing and we had a very good conversation and he was impressed with
our team. We both share the same values, so we feel like old friends and
wanted to find ways we can work together.?
According to China?s Ministry of Civil Affairs, more than 167 million
Chinese people are 60 years of age or older, which represents more than
12 percent of the population. Approximately 90 percent of the country?s
elderly are cared for by loved ones. ?Professionally managed care
services provided through Right at Home China offer a good solution to
the challenges facing traditional family care while improving the lives
of China?s elderly citizens,? Hager added.
Yao Li founded Yinda Property in 1996 after serving as General
Manager of China National Packaging Paper Import Export Corporation
from 1980 to mid-1990. She graduated from South China University of
Technology with a master?s degree in 1987. To prepare for successful
expansion of the Right at Home Master Franchise in China, Yao Li has
assembled a team of seasoned executives with decades of experience in
hospitality, international business, customer service, human resources,
accounting and marketing.
About Right at Home International
Right
at Home International is an international franchise organization
based in Omaha, Nebraska, USA, licensed by its affiliate, Right at Home,
Inc., to offer Master Franchises worldwide. Independently owned and
operated franchise units offer in-home care and assistance to seniors
and disabled adults who want to continue to live independently. All
caregivers are thoroughly screened and trained prior to entering a
client?s home. All ongoing care is monitored and supervised by more than
200 local franchise offices located across the United States. For more
information on Right at Home International, visit http://www.rahglobal.com.
To learn more about Right at Home, Inc., visit About
Right at Home. To learn about home
care franchising opportunities in the United States, visit http://www.rightathomefranchise.com.
Editor?s Note: For photos, video and other information related to
this announcement, visit http://china.rightathome.net.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6748368lang=en
MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6748368
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