Providing good customer service is one of the most important aspects of running a business. When customers feel a connection with a company, they develop company loyalty. The service they receive when shopping helps to develop that connection. A variety of different stores can offer the same items, but one thing that can be customized is the customer experience when browsing, choosing and purchasing these items.
If a customer has a bad experience with a company, it can negatively affect their feelings toward that company, so listening to customer complaints is vital. According to a Business Week article, "...the complete picture never really emerges until the firsthand experiences of the buying public are told. But one problem persists: Few businesses take the time to actively seek out these stories."
Improving customer services is not as easy as telling your employees to be nice. It can take hard work, and sometimes additional funds. You can get the funds you need to develop your business's customer service practices with a business cash advance.
Customer services' effect on a business's performance can be seen in big company's as well as small businesses. In an article titled "Sprint's Wake-up Call," author Spencer E. Ante describes Daniel R. Hesse's challenge to improve customer service for Sprint-Nextel, after being named C.E.O. of the company in December. According to the article, the company's stock had gone down 66% by February, 2008 since the two companies merged a little over three years ago, quoting poor service as a central reason. "The company has ranked last among the country's five major wireless carriers in customer service every year since the merger in 2005, according to annual surveys by J.D. Power & Associates," writes Ante.
Learning from the problems of companies like Sprint-Nextel and the success of other companies where customer service is a top priority, use your business cash advance to fund initiatives that will promote better customer service within your business.
Training employees can help them better understand how you would like them to treat your customers. Some employees may simply not understand the basics of customer service. Investing in employee training will provide them with education on the subject.
A business cash advance can also fund customer surveys and focus groups. The data collected in these studies will help you better understand your customers' needs and wants. Your business cash advance can also help you implement any costly suggestions that your customers may have that will increase your sales.
It is important to understand that without your customers, you would have no business. Your customers are the ones that make your business profit. When you get a business cash advance, your customers' credit card purchases are used to repay your loan, helping you to appreciate your customers even more.
Source: http://www.20vn.com/commercial-loans/improving-customer-service-with-a-business-cash-advance-1c4.htm
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