The Mobile Paradox

Google?s stock declined by over 4% yesterday. Many have put this down to the company?s decision to create a non-voting class of stock as part of a control-retention exercise as the founders sell shares. But more is going on here. In the same week Facebook acquired Instagram for $1 billion as part of its efforts to be more relevant on the growing mobile platform, Google, for the second consecutive quarter, suffered a decline in ?Cost Per Click? rates that is in large part attributable to the shift in traffic from the desktop/laptop to the mobile platform.

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