Infinite Scroll: The Web?s Slot Machine

Editor?s Note: Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book ?Hooked: How to Drive Engagement by Creating User Habits?. Follow him on Twitter @nireyal. A few years ago, everyone was clicking. Today, we?re all scrolling. Twitter, Pinterest, Facebook, and as of this week, Instagram and Medium - it seems everyone is getting on the infinite scroll bus. What is it about this magical design pattern that has so many consumer web companies using it?

Source: http://feedproxy.google.com/~r/Techcrunch/~3/UX1ywu3Gezc/

clooney arrested southern miss rod blagojevich rod blagojevich uconn ncaa march madness mario williams